An information culture
An in-depth understanding of markets, key players and wines has always been
integral to the role of negociant, but the arrival and subsequent explosion of
internet-based tools has triggered a profound evolution in our role.
While knowledge remains a central component,
managing this wealth of information has
become a challenge in itself. Faced with
the multiplication of markets, actors, critics
and wines, not forgetting the arrival of new media,
platforms and tools, forces us – like in other
industries - to face a double-edged challenge:
increased volumes of information circulating
at real-time pace.
While the role of negociant is not strictly
“technology-driven”, we cannot remain on
the sidelines watching these changes happen.
For more than 10 years, CVBG has
invested in a proprietary information
The system adheres to two objectives:
To channel and leverage ever
increasing fluxes of information
To embed an increasingly fine-tuned
and accurate management of
our commercial approach.
A client extranet, featuring:
Information and Analysis
Permanent access to a database of
Fine Wine parcels available for purchase.
Historical data covering
© 2014 CVBG BORDEAUX
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